personal brand, revisited

Two years ago, considering my personal brand was a helpful method for understanding who I want to be and become. As I begin a new chapter of active collaboration with others, I reflect again on who I want to be when I’m interacting with folks.

 

How do I want others to perceive me?

She is a vibrant force upon the world
  • Creative — She keeps coming up with amazing / interesting ideas
  • Individual — She has a clear and unique artistic voice
  • Ambitious — She sets high standards—and meets them
She creates work that makes me feel things
  • Insightful — She knows how to get to the heart of a thing
  • Empathic — She really understands people; she really understands me
  • Effective — She oozes competence; she is highly articulate
I like working with her
  • Kind — She cares about me as a human; I feel good about myself when I work with her
  • Honest — She unflinchingly chooses to make our work better
  • Learning — She listens, learns, and adapts
A few “how” keywords: Caring, Vulnerable, Intentional, Proactive, Generous

 

How am I afraid others will perceive me?

  • An organizer, but not a creator
  • Not unique; another x just like everyone else
  • Shallow, unthoughtful
  • Slow to get work done
  • Inaccessible, difficult to understand
  • Mean, unfair, inflexible

the future: skills for success

What skills will people need to be successful in the future?

Projects / Power

How to get something done. Intention → action → result. Personal or professional.
  • How to define a problem
  • How to solve problems
  • How to set goals and attain them
  • How to analyze data / qualitative information and understand what it says
  • How to build an inner BS-meter
  • How to take many pieces of information and synthesize them into a coherent narrative
  • How to make a decision
  • How to focus one’s attention & efforts
  • How to measure progress
  • How to evaluate success
  • How to delegate
  • Computer fluency, technical fluency
  • Ability to know when to apply technology, and in complex situations

Relationships

How to build & manage relationships, whether personal or professional
  • Start and building a trusted relationship
  • Dealing with / ending a relationship that’s changing / not working
  • How to demonstrate respect
  • How to demonstrate commitment to your words / to an idea / to a person
  • How to approach a difficult conversation
  • How to listen
  • How to understand people who are different from you socially, culturally, etc
  • Basic social psychology
  • How to communicate your ideas effectively given an other party / audience
  • How to craft an effective narrative / story and deliver it
  • How to be a leader

Self

How to be happy and well
  • How to drive your own personal growth, growth mindset
  • How to craft a personal narrative
  • How to be self-aware, e.g. about emotions
  • Cognitive-behavioral therapy
  • Mindfulness / letting go / meditation
  • Practical ethics

the future: a best-guess summary

What will the future look like? Here’s a minimal-effort (read: no research) attempt to summarize the different trends discussed by popular media that I have reason to believe will be true.

 

Digitalization

Computers will replace most repetitive jobs

Factories began automating manual labor, and future technology will automate service jobs too. Expect everything from truck-driving to elder-care to be replaced by robots and artificial intelligence paired with big data.”

The languages that matter will be programming ones

Native languages will exist, but few people will need to learn languages other than their mother tongue; computers can do the translation for you.

All money will be digital

Goodbye physical currency.

People will have to worry about cybersecurity

Today, cybersecurity as we hear about it is primarily focused on governments and companies. Tomorrow, people will have to worry about cybersecurity of their data in the same way that they worry about the physical security of their homes.


Science

Global warming will screw us over

Yeah that’s a thing.

People will live longer

Disease will become much more rare because of genetically targeted medications + cure for cancer. As for how much longer, I don’t know.

Designer babies will be better than normal people


Social justice

Wealth inequality will increase

Urban centralization will increase

Educated people will centralize in the ~20 alpha cities where global innovators live and work. Only cities have the scale and infrastructure so that ideas, labor, and capital can move around fluidly enough to make things happen.

Less participation in government

People will find privatized ways of disseminating information and enacting change; e.g. blogs & private companies (respectively).

Stereotyping (e.g. racism) will continue

At its core, stereotypes are about noticing something different and attributing it to some reason that you can identify. Opposition to immigration will continue to pervade wealthy countries.

Female working roles will grow

Despite the fact that stereotyping will continue, women will continue to have increasingly important roles. Smart countries will take advantage of this massive potential workforce and capitalize on the economic gains.


Mind and society

Awareness of flaws will increase

As information becomes increasingly available, people will be more aware of flaws, both in other people and in products and systems that they interact with. Another consequence is that people will spend more time highly curating product/brand image and personal image for others, so that others do not perceive those flaws. On the other hand, information considered fatal to one’s image today will be less damning tomorrow. Finally, people who are able to come to terms with their own flaws and each other’s flaws will be happier.

Opportunities:

  • help people process large quantities of information for further use
  • help people curate or spend less time curating a public image/persona
  • help people build mindfulness and come to terms with flaws

Traditional marriage will decline

Many will still be married for life, but it will become more societally acceptable to have multiple relationships throughout one’s life, and to have multiple relationships at the same time.

Less participation in religion

People will rely more on mindfulness/meditation and non-deity philosophies 

Life will get lonelier

People will communicate more and more through digital means and short-form communication. (Think Snapchat.) Long-distance friendships, family relationships, and romantic relationships will increase. When in need, people will rely more often on paid services. Without as much physical connection and communication context, people will more easily feel sad and get hurt.

Opportunities:

  • create living communities in cities more similar to college dorms for people to stay connected
  • give people ways to cope with sadness and loneliness

Attention spans will decrease

People will find it hard to focus on any one thing for an extended period of time.

 

Thank you to Raymond for inspiring the exercise behind this post.