Two years ago, considering my personal brand was a helpful method for understanding who I want to be and become. As I begin a new chapter of active collaboration with others, I reflect again on who I want to be when I’m interacting with folks.
How do I want others to perceive me?
She is a vibrant force upon the world
- Creative — She keeps coming up with amazing / interesting ideas
- Individual — She has a clear and unique artistic voice
- Ambitious — She sets high standards—and meets them
She creates work that makes me feel things
- Insightful — She knows how to get to the heart of a thing
- Empathic — She really understands people; she really understands me
- Effective — She oozes competence; she is highly articulate
I like working with her
- Kind — She cares about me as a human; I feel good about myself when I work with her
- Honest — She unflinchingly chooses to make our work better
- Learning — She listens, learns, and adapts
A few “how” keywords: Caring, Vulnerable, Intentional, Proactive, Generous
How am I afraid others will perceive me?
- An organizer, but not a creator
- Not unique; another x just like everyone else
- Shallow, unthoughtful
- Slow to get work done
- Inaccessible, difficult to understand
- Mean, unfair, inflexible